The campaign was created because the statistics are dismal when it comes to body image affecting women's reluctance to get active. We worry too much about what others think. "Fear of judgement is stopping many of us from taking part in exercise." There are 2 million fewer active women than men in the UK, and 75% say they want to do more but cite "fear of judgement as why they keep out of sport and activity." I'm sure many of us can relate.
There are pros and cons to the campaign. First, the video:
What's good about This Girl Can:
Where they missed the mark: